The Beautiful Peacock Logo

The Dublin North, North East Recovery College is open to everyone with an interest in mental health recovery and the spirit of collaboration, we wanted to start people talking and dreaming of what a Recovery College could be so we, the Working Group, set up a completion to design a logo and sent it out into the community.

This was the brief: Design a logo for Ireland’s newest Recovery College and the Prize: €200 (One4All voucher) for the winning logo. We outlined the vision for the Dublin North, North East Recovery College, where the idea came from and who was involved.

We suggested that the themes of hope, recovery, emancipatory education, community, co-production and wellbeing might be useful when thinking of the logo.

The standard of work we received was exceptionally high and the decision to pick a logo was a difficult one.

Judging Panel Make Up and People

The judging panel was make up of an academic, a community member, an expert by experience and a HSE worker.
The judging panel were: Catherine Timmins, Liam MacGabhann, Anne Brennan and Martha Griffin.
The panel met on 23rd of May 2016.
The entries were judged by their artistic merit, individuality of the logo, and suitability for use as the logo for the Dublin North, North East Recovery College.

A flavour of the entries we received

Winning submission: St. Louise’s, St. Vincent’s, Fairview

This is what came in from the winning group, St. Louise’s Ward. Their concept then went to Graphic Designer, Lorena Zanoni. Lorena developed the design with Recovery College staff Joe Maloney and John Kelly to create the finished design.

This is what the artists in St. Louise’s Ward said about their design,

“The Peacock is a power animal and it can enable us to shed the feathers of the past and enable us to take back the true beauty of our individuality. This increases self-respect and self-confidence. It symbolises dignity and the wholeness of the individual. This idea marries well with the recovery college model”

They also gave an explanation of the colours:

  • White signifies purification, spirituality, hope and faith.
  • Red is the root chakra which symbolises physical vitality, energy, passion emotion and courage.
  • Blue is the throat and it symbolises acceptance, peace inspiration and mental abilities and self-awareness.
  • Yellow is a solar plexus chakra (gut instinct, happiness).
  • Green is the heart charka which symbolises emotions, relationships, forgiveness, nature and the environment.
  • Orange is a sacral charka which symbolises change, optimism and ambition.
  • Purple is a crown charka and symbolises spiritual growth.
  • Brown symbolises stability, grounding, endurance, home, friendship and respect.
  • Black symbolises warning, repelling or warning of negative energy.

“We believe the peacock logo is a strong symbol and it works well as a logo for the Recovery College”.

Thanks to all who entered and we look forward to meeting you at the college launch on the 10th of October 2016.